What traits should I possess to be the most successful in this kind of independent business?

• Are you a self-motivated achiever? Are you a leader? Do you enjoy working with groups of people --- influencing, guiding, and directing? Are you goal-driven? Self-starting? Would you welcome the challenge of managing your own business, calling the plays, and coordinating all elements to achieve goals that you have set?
• THEN, YOU POSSESS THE RIGHT ATTITUDES FOR ACHIEVING GREAT SUCCESS AS A "SHAKES ALIVE!" FRUIT SHAKES™ LICENSEE!
• Are you an organizer? Do you work well with numbers, files, and details? Do you enjoy creating harmony out of all the divergent sections of the orchestra? Do you value productivity, economic success, and financial security for yourself, for your family, and for those who work with you?
• THEN, YOU EXHIBIT THE PROPER ATTRIBUTES FOR ACHIEVING YOUR FINANCIAL DREAMS AS A "SHAKES ALIVE!" FRUIT SHAKES™ LICENSEE.

What is the Total Cost to become a Trademark Licensee of "Shakes Alive!" Fruit Shakes and acquire the Entrepreneurial Enterprise Program?

• There is a one-time Trademark License Fee of $17,775.

Are there "Royalty Fees" I must pay on gross sales?

• You will never pay a single dollar in Royalty Fees as a licensee of "Shakes Alive!" Fruit Shakes™ --- never, never, ever! We strongly believe that what you earn through YOUR effort and enterprise in the context of YOUR business is YOUR BUSINESS and yours to keep!

Are there "Marketing Fees" or "Advertising Assessments" I must pay on gross sales?

• There are no Marketing Fees or Advertising Assessments --- ever! As a licensee you are entitled to make your own marketing and advertising decisions and invest your dollars where you determine they will have the greatest impact and the highest return.

Are there "License Renewal Fees" or other "Assessments" due in the future?

• No!

What are the "Minimum Net-Worth" Requirements necessary to qualify for a "Shakes Alive!" Fruit Shakes™ Business Opportunity?

• There are NO "Minimum Net-Worth" Requirements. If you have come this far in pursuit of an independent future and a business to implement it, we give you credit for knowing and appreciating that you will need to have adequate capital to cover our Trademark License Fee and access to enough additional working capital to acquire a lease, equip your new business, acquire an initial inventory, and have some cushion for contingencies. We have neither need nor right to know more about your personal finances than that!

What are the advantages of entering into a Trademark License Agreement with "Shakes Alive!" Fruit Shakes™ rather than a Franchise Agreement with a traditional refreshment franchisor?

• For openers, see above! With "Shakes Alive!" Fruit Shakes™ you never have to pay royalties, marketing fees, license renewal fees, or special assessments. What you derive from your business is 100% YOUR gain, 100% YOURS to keep, and 100% YOURS to enjoy!
• "JOB SATISFACTION" second to none! You will enjoy an aura of independence in your enterprise unimaginable in any franchise. You will answer to just one boss --- yourself! You can create a color scheme and an environment for your business that is pleasing to you. You can experiment with new concepts, new lines, and new tastes. You can advertise where and when you deem it advantageous. You will stand proudly before the public under a proven banner as an independent entrepreneur --- not just as a cog in somebody else's wheel!

How does all of this make us unique and different compared to traditional franchises?

• Consider the expectations, requirements, and ongoing demands of the following franchises:
  • Juice It Up™
    • Franchise Fee $25,000
    • Minimum Net Worth Requirement $250,000
    • Royalty on Gross Sales 6%
    • Marketing Fee 2%
    • Investment Level $248,000 – $350,000
  • Froot's™ Smoothies
    • Franchise Fee $25,000
    • Minimum Net Worth Requirement $125,000
    • Royalty on Gross Sales 6%
    • Investment Level $173,000 - $233,000
  • Bahama Buck's™
    • Franchise Fee $25,000
    • Minimum Net Worth Requirement $300,000
    • Royalty on Gross Sales 6%
    • Advertising Fee 2%
    • Investment Level $75,000 - $ 300,000
• Find comparable numbers for any other franchise with which you are familiar on the World-Wide Web --- the source for the numbers reflected here. In all instances you will find their numbers to be dramatically higher than those for "Shakes Alive!" Fruit Shakes™.

What kind of return can I expect on my investment in a "Shakes Alive!" Fruit Shakes™ Trademark License Agreement? In other words, how much income will I earn?

• We can't speculate, suggest, or promise what YOU will earn from your business. What we CAN do is tell you what WE earn. When you have signed a Confidential Disclosure Agreement with us we will proudly share a Gross- and Net-Earnings Report for "Shakes Alive!" Fruit Shakes™ of Estes Park, Colorado, for the years 2000 through 2006 [and soon, 2007] so that you can truly visualize the potential of this business for 6-figure-plus $$$ earnings!

How wide is the "Shakes Alive!" Fruit Shakes™ market?

• It is world-wide!

Is this an expanding market?

• YES! Consider the trends of people everywhere towards healthier lifestyles. The Fruit Shakes, Smoothies, and Frozen Yogurt you serve will be "healthy alternatives" to the glut of franchised fast-food offerings choking the marketplace.

What previous experience is necessary in order to operate a successful "Shakes Alive!" Fruit Shakes™ store?

• Just LIFE experience! We will teach you everything else there is to know about this type of dynamic operation.

How soon can I expect to be profitable?

• Our "Shakes Alive!" Fruit Shakes™ Store #1 in Estes Park, Colorado, was profitable our very first year!

What typically is the size of a "Shakes Alive!" Fruit Shake™ kiosk or store?

• Our proven concept works well in 400 square feet or less. More space will simply allow for more indoor seating and more display space. Kiosks or over-the-counter applications in malls or airports require less space.

What will my start-up costs be to equip my kiosk or store?

• We encourage the acquisition of new equipment for the look and reliability it provides you. A fully-equipped store replicating Store #1 ["Shakes Alive!" Fruit Shakes™ in Estes Park, Colorado] and all of our offerings will cost between $40K and $45K to equip. Kiosks or over-the-counter applications will cost proportionately less.

Does "Shakes Alive!" Fruits Shakes™ offer financing for my start-up?

• No. However, we are able to direct our licensees to applicable sources of financing including experts in the utilization of 401K and similar assets for business startups.

Who selects the site for my kiosk or store?

• Ultimately, licensees select their own sites within their Defined Market Areas. However, "Site Selection" is a major consideration in the training program for Licensees at "You Old Smoothie U." Training for two is included with your Trademark License Agreement and Entrepreneurial Enterprise Program.

Is my market area protected in any way?

• Your "Defined Market Area" is protected forever --- or, as the lawyers like to say, "in perpetuity." So long as you are in compliance with the terms of our Trademark License Agreement, we will never contract another such Agreement with any entity within or with access to your prescribed territory.

Am I allowed to open a second or multiple locations within my "Defined Market Area" without paying additional Licensing Fees?

• Yes you are! [Please ask any franchises you may be considering this same question, but be prepared to receive an entirely different answer!] Our Trademark License Agreement states: "Licensee may open additional locations within the 'Defined Market Area' at Licensee's discretion provided that Licensee or its majority owner maintains a majority interest in each such additional business." No additional Licensing Fee is required.

Can I sell my license and my business if I choose to do so?

• Yes you may! Licensee may assign (sell or merge) his/her/its Trademark License Agreement and related business upon written approval from "Shakes Alive!" Fruit Shakes™ Opportunities, LLC. A $2,500 fee will be assessed to either the selling or buying party to cover the legal costs related to (a.) drafting a new Trademark License Agreement in the buyer's name, and (b.) issuing a new "Certificate of Territorial Integrity" specifying the "Defined Market Area" sold.

Where do I acquire the products utilized and sold in my kiosk or store?

• You will acquire them in the open marketplace --- YOUR LOCAL open marketplace! You do not ever have to buy supplies or products from us. An important phase of your training in Colorado will address the procurement of all ingredients, supplies, and products needed for your operation and how to negotiate the very best terms for their acquisition.

Who decides what is charged for the products I/we offer?

• You do! We will provide you with market-tested guidelines, but you will make the final determination on pricing based on your local market and your knowledge of it.

Who will train me in the operation of my new enterprise?

• We will have the pleasure of doing that! Your Trademark License Agreement includes a Scholarship for two at "You Old Smoothie U" in Estes Park, Colorado, for five days of intensive training and hands-on experience. You, as Licensee(s) pay only transportation and living expenses associated with your training.

Do I have any special purchasing power as a Licensee of "Shakes Alive!" Fruit Shakes™?

• Yes! We have negotiated special percentage discounts with national distributors and suppliers. These discounts are available to you as a "Shakes Alive!" Fruit Shakes™ Licensee.

How much cooking is involved in the preparation of the "Shakes Alive!" Fruit Shakes™ menu?

• Absolutely NO cooking is required. We do have microwave ovens in our stores to heat our "Hot Ham, Egg, and Cheese Bagels" and to heat sandwiches on request. But, we do not have stoves or ovens or deep-fat fryers. Thus, we are absolved of the necessity under law to have ventilating hoods and fans and the attendant safety apparatuses these require. The luxuriant and welcome aroma in our shop is generated by fresh fruit and the abundance of other fine ingredients on hand. You can actually smell the coffee brewing! We leave the greasy smells to the competition. That is their province.

Am I obligated to offer every item currently on the "Shakes Alive!" Fruit Shakes™ Menu?

• Absolutely not! Kiosks or Airport Counters have space limitations that necessitate limiting their offerings. Of course, every item on the menu has potential for adding to your bottom line. So, during training we will share with you every aspect of the menu and how it relates to the whole. But, as an independent business person, the ultimate decision regarding the shape and content of your menu is yours to make. We appreciate the importance of "cutting the apron strings" and allowing you to make the final decisions that suit you best!

Will you state one more time all that I will receive in return for the One-Time License fee I pay to "Shakes Alive!" Fruit Shakes™ Opportunities?

• The right and license to employ the market-proven name [Trademark] "Shakes Alive!" Fruit Shakes™ and the complete "Shakes Alive!" Fruit Shakes™ Entrepreneurial Enterprise Program.
• An exclusive "Defined Market Area" secured in perpetuity and recorded upon a "Certificate of Territorial Integrity."
• The book-length "Shakes Alive!" Fruit Shakes™ Operational Manual detailing every aspect and nuance of the operation of this business.
• Ongoing consultation with Licensor during normal business hours for twelve months.
• Scholarship for two for a five-day training session at "You Old Smoothie U" --- the research and training division of "Shakes Alive!" Fruit Shakes™ in Estes Park, Colorado.
• Any and all discounts Licensor has negotiated with distributors and suppliers on behalf of Licensees.
• A compact disc of stored photographic data (current photos are exhibited at www.ShakesAlive.com) for Licensee's use in recreating photographic representations (up to billboard size) of current "Shakes Alive!" Fruit Shakes™ product offerings.

NOW IT’S YOUR TURN ---
AND YOUR OPPORTUNITY TO ACT!